Year: 2021-2022
Company: personal
Role: UX Designer

Transform the tedious task of playlist creation with Song Swipe, a feature design project born from a personal 'ah-ha' moment aimed at streamlining the process of personal playlist creation. Pursued over the course of a year, this project combined UX research, design iterations, and business strategy development to bring a personalized solution to life, all at the swipe of a finger.

Building playlists can be a tedious process, limited to adding songs one by one or relying on premade playlists. Song Swipe offers a unique solution by providing quick, personalized playlists that are built by the user, with a simple swipe of a finger. This feature can be incorporated into any music streaming service, improving the user experience and addressing the challenges faced by playlist creators.

Building playlists can be a tedious process, limited to adding songs one by one or relying on premade playlists. Song Swipe offers a unique solution by providing quick, personalized playlists that are built by the user, with a simple swipe of a finger. This feature can be incorporated into any music streaming service, improving the user experience and addressing the challenges faced by playlist creators.

To understand the current state of music streaming platforms and determine the feasibility of incorporating Song Swipe as a feature. This involved conducting comprehensive user experience (UX) research, including competitor analysis, persona development, user journey mapping, and user testing.

To develop a comprehensive business plan and marketing strategy for Song Swipe, including a market analysis, beachhead strategy, financial forecast/projections, and a project pitch.

To bring Song Swipe to life through design, incorporating the feature into a variety of streaming service style guides while maintaining the inspiration from the initial idea. This involved creating sketches, wireframes, low-fidelity and high-fidelity prototypes, and iterating based on feedback.

A presentation that showcases Song Swipe and its potential impact on the music streaming industry.

A comprehensive business strategy that outlines the market opportunity and how to best position Song Swipe to succeed.

High-fidelity prototypes that demonstrate the design and functionality of the feature.

This project was a personal initiative that began in August 2021. The inspiration for Song Swipe came from a moment of clarity, and I was determined to bring the idea to life. Through research, design, and iteration, I was able to create a unique solution that addresses the challenges of playlist creation and enhances the user experience. This project was an opportunity for me to grow and learn as a designer, improving my research and design skills while pursuing a passion for personal projects. The end result is a project that I am proud of and that serves as a testament to my skills and dedication.